How to Add Your Business to Yandex Maps and 2GIS: A Guide

To find a store, a clinic or a training center, a customer most often opens a map: they look up the address in Yandex Maps, 2GIS or a taxi app. If your company isn't there or the data is outdated, the customer goes to a competitor's listing. Let's look at how to add a company to Yandex Maps, create a listing in 2GIS and bring them to the point where they really bring customers.

Why it's important to be on maps

In Uzbekistan many people navigate not by street names but by landmarks, and plot a route on the map. A business listing gives you:

• Visibility. The company appears for queries like "pharmacy near me" or "car service".
• A route. The customer builds a path or calls a taxi with one tap.
• Contacts. Phone, website and social networks in one place.
• Trust. Photos, working hours and reviews help make a decision.

For any business that customers visit in person - a store, a wholesale warehouse, a cafe, a clinic, a salon, a car service, a training center - not using this opportunity means losing customers.

Yandex Maps and 2GIS: what's the difference

Criterion	Yandex Maps	2GIS
Where to manage the listing	Yandex Business account	2GIS account for companies
Strength	Connection with Yandex search and other services	Detailed data on buildings, entrances and floors
Data verification	Goes through moderation	Goes through moderation
What to pay attention to	Confirm your rights and keep data up to date	Check whether your city is covered

It is better to be present on both platforms: some customers use one, some the other. Basic placement is usually free, while paid advertising options are separate. Check the current terms on the platforms' official pages.

How to add a company to Yandex Maps

1. Find the existing listing. The company may already have been added by customers or other users. In that case, don't create a new one, but request owner rights.
2. Prepare a company account. Create a Yandex account on a corporate email, not on an employee's personal email, so access isn't lost when staff change.
3. Add the organization through Yandex Business. Enter the name, type of activity (category), address and contacts.
4. Confirm your rights. The platform will ask you to confirm that you represent the company. It will offer the verification method itself.
5. Fill in the listing completely. Working hours, website, social networks, photos, services and prices. A complete listing gives the customer more information and looks more reliable than a half-filled one.
6. Wait for moderation and check the result. After approval, look at the listing through the customer's eyes.

How to add a company to 2GIS

1. Check your city. 2GIS's database coverage depends on the city, so first make sure your city is in the app.
2. Find the company. If it's already there, send a data correction or a management request.
3. Add a new company. Through the 2GIS account for companies or the add form, enter the name, address, categories and contacts.
4. Specify the exact location. The building, floor, office number and entrance - 2GIS users value exactly these details. For a store in a shopping mall this is especially important.
5. Add branches separately. Each branch must have its own address, phone and schedule.

The rule of consistent data

The name, address and phone must be written identically on all platforms: Yandex, 2GIS, Google, the website, Instagram and the Telegram channel. An old number in one place and a new one in another confuse customers and reduce search engines' trust.

A practical tip: keep one table of all listings - the platform, who has access, when it was last updated. When the phone, address or schedule changes, update everything at once using this list.

How to make the listing useful

• Entrance and landmark. Describe where the entrance is and what the building is next to, and add a photo of the entrance.
• Real photos. Facade, interior, products, the team.
• Accurate working hours. Update the schedule for holidays and days off in advance.
• Services and prices. The main items, or an explanation of what the price depends on.
• Replies to reviews. Reply to every review, especially negative ones, politely and to the point. Don't buy reviews - this breaks the platforms' rules.

How not to lose a customer from the map

The listing brings the customer in, but after that everything depends on your processes. The website link should lead to a fast page adapted for phones - if you don't have one, consider building a website. To count calls and requests from maps separately, record them in a CRM system: that way you'll see which platform really brings customers.

How to check your listings regularly

The data on maps is changed not only by you: users suggest corrections, and platforms may update information automatically. So from time to time check:

• whether the name, address and phone are correct;
• whether the pin still sits on the right building;
• whether the schedule is up to date, especially after holidays and seasonal changes;
• whether any new reviews and questions have been left unanswered;
• whether the photos have become outdated and it's time to add a new picture of the facade after renovation;
• whether someone else's or a duplicate listing with your name has appeared.

Assign this to one responsible employee and note the results of the check in the same table of listings.

Typical mistakes

• Creating a listing and never updating it again.
• Adding keywords and a city to the name.
• Placing the pin on the wrong building.
• Creating several duplicate listings for one company.
• Managing from an employee's personal account and losing access after they leave.

Frequently asked questions

Is it paid to add a company to Yandex Maps?

As a rule, adding a company and managing the basic data are free, and advertising is optional. Check the current terms on the platform's official page.

Who corrects wrong data in a listing?

If your rights are confirmed, you edit the listing yourself in your account. If not, you can suggest a correction, but the platform will review it.

Can I add a business without an office?

For a business that travels to customers itself (a craftsman, delivery), platforms may allow you to specify a service area. The exact terms depend on the platform.

Want customers to find you on maps, and those who arrive to turn into leads? Leave a request or message UFLEX on Telegram - we'll help tie the website, listings and lead tracking into one system.